Ensaria is the planning tool we wished existed.
Why this exists
I've used everything. Sunsama, Motion, Notion, Things, Toggl, Harvest, Cron, Akiflow, Reclaim, plain text files, plain paper. Each one had pieces. None had the lens.
Existing tools either ignore money entirely — calendars, todo apps, dashboards — or they push it to a quarterly export in a tab you never open. For a freelancer or solo founder, money is not a quarterly question. It's a Tuesday-afternoon question. Is this one-hour call worth it? What is my effective rate on this project? Did I underquote? The answer should be one glance away, all the time.
The three pillars
Ensaria is built on three deterministic engines. Not AI. Not magic. Just three pillars applied everywhere.
The Money Lens. Every screen shows what your time is worth. The number is in the top bar, on every project page, on every client page, in the Sunday Review. You stop having to ask.
The Reality Engine.When Ensaria estimates how long a task will take, it uses your own past completions of similar work. Weighted median, range, sample size, confidence — all visible. When data is thin, it says so. No machine learning that promises to “improve.” Just your data, last 90 days, weighted toward recency.
The If-Then Bridge.Every scheduled block has a first action. Even if it's “Open the document.” When the block starts, the notification leads with the first action — not the task title. The behavioural research on this is older than the productivity industry and still under-applied. (Gollwitzer, 1999. We didn't invent it; we just made it the default.)
What we refuse to build
- Streaks. Streaks punish you for one bad day, and one bad day is just how life works.
- Badges, points, leaderboards. We're adults; we're paying ourselves.
- AI nags. Ensaria never tells you to “do better.” It tells you the truth and lets you decide.
- Auto-rescheduling without asking. Your calendar is not a Tetris board.
- Dashboards for the sake of dashboards. Every chart in Ensaria answers a real question or it doesn't exist.
- Urgency mechanics. No countdown timers, no “limited time” pricing, no FOMO.
The financial product feel
Ensaria looks like Stripe, not like a productivity app. JetBrains Mono on every number. Warm neutral palette. One accent color — a muted forest green — and only for value. Borders are hairline. Shadows almost never appear. Color is information, not decoration.
This is a deliberate choice. The product handles your real money. It should look like it.
Calm by default
Calm software is not the absence of features. It's the absence of demands on your attention. No badges in the favicon. No notifications that exist to make you open the app. No animations that “feel delightful” but interrupt thought. When Ensaria pings you, it has a reason — a block is starting, a payment landed, a deadline shifted. That's it.
Solo builder, EU-hosted
Ensaria is built by one person in Malta. Hosting is in Frankfurt, with backups in Helsinki. Subprocessors are in the EU where possible. The data is yours; you can export the entire thing as JSON at any time, and you can delete the account in 30 days with no friction.
I'll grow the team eventually. Until then, replies come from me. Status page, changelog, and roadmap are public.
What we hope to be in five years
Boring. The kind of tool that lives quietly in your dock and that you'd describe in one sentence to a colleague. Not a movement. Not a methodology. Just a calm planner that pays for itself the first month you use it because you finally know your real rate.